~~~Please note: This is a temporary contractor opportunity at Novartis ~~~
Novartis touches the lives of a tenth of the world’s population. Every role here, regardless of contract type, makes an impact on human life!
Novartis US partners with external managed service provider Magnit Global to offer engaging temporary contractor opportunities like this, to those who are looking for flexibility in their career while looking to gain new skills and experiences providing services to an inclusive global medicines company. Click here to learn more about Magnit www.magnitglobal.com
Ready to work with/through Magnit at Novartis? Please read on...
This role is part of the Creative Strategy team within the CE&C International organization - a collection of innovative, passionate talent focused on designing and deploying personalized and outcome-oriented customer experiences grounded in deep insights and human-centered design.
As a creative strategist (ext) you will be the heart, mind and hands-on-keyboard behind creative briefs for some of our biggest brands. You’ll join a team of craft-led experts applying their skill in-house to raise the standard of marketing campaigns in the industry—and you should be hungry to shake up the creative norms in pharma.
As both a thinker and doer driving the creative process, you will apply your experience in brand strategy/account planning to all aspects of campaign development for 3-4 products. This is an individual contributor role: you will have end responsibility for writing the creative brief & delivering the briefing. But you will collaborate with internal NVS experts & external agencies to get there, accelerating our speed-to-market. Beyond the brief, you will lead creative development, embedding with the agency to refine concepts for initial review by NVS stakeholders and readying selected concepts for hand-off to market research. You will then follow concepts through field testing and help drive the larger analysis, concept optimization & matrixed decision-making process that informs final concept selection.
This role is a critical function that sits at the intersection of business strategy, clinical acumen and creative inspiration, delivering on the promise of Creative Strategy to up-level campaigns while maintaining strategic integrity. You will help develop the Big Idea that fuels breakthrough campaigns and lives beyond adlobs, across touchpoints & activations. All in service of improving and extending patients’ lives.
MAJOR ACCOUNTABILITIES:
In partnership with the ED & Director, Creative Strategy you will:
· Own the development of Big Idea campaign briefs using NVS tools and templates, with primary responsibility for briefing our agency partners using best practices
· Develop detailed creative audits to strategically define the opportunity space for our brands
· Lead day-to-day agency management throughout the creative process, working alongside representatives from creative, strategy & account in brief development, creative concepting, concept refinement & socialization
· Collaborate with key internal stakeholders, including the Customer Content Strategist (CCS) and Therapeutic Area (TA) leads at each step in creative development
· Partner with our insights team in the end-to-end process of market research: preparing concepts for testing, consulting on the development of effective discussion guides, actively listening & contributing during stakeholder interviews, developing & implementing decision trees to inform campaign selection
· Support other members of the Creative Strategy team in cross-functional co-creation and socialization, including leading working sessions, recapping decisions & generating a record of next steps to keep creative development on track
· Work with dedicated project managers to shape project plan, balance internal & external milestones and ensure timely delivery of assets
MINIMUM REQUIREMENTS:
10+ years in a creative strategy role at an organization with responsibility to deliver creative assets, preferably an agency serving healthcare clients
A passion for creative development & storytelling; proven track record for developing through-provoking briefs that challenge healthcare norms and drive belief & behavior shifts
Ability to work across multiple brands, across therapeutic areas, simultaneously
A comfort with high-science and ability to get up-to-speed on a product/category data & claims, competitive context and market conditions fast
A deep understanding of the HCP audience—“what makes them tick”—and how it influences their decision-making
Familiarity with the pharmaceutical marketing ecosystem (print, web, social media/display, sales force, conventions/physical installations) & requirements, restrictions of promotion to an HCP
Comfortable developing & delivering complete decks, start to finish, as an individual contributor
A deep understanding of “what good looks like” in pharmaceutical marketing—and hunger to raise the bar
DESIRABLE REQUIREMENTS:
Excellent collaboration & communication skills
Able to balance strategy and execution
Experience working with or as part of a market research organization; comfort developing research reports and exposure to the latest quantitative and qualitative research methods for insight generation & creative campaign testing
Location: East Hanover, NJ (Hybrid Role) ~Remote Considered~
Pay Rate: $70 - $110/hour based on experience and qualifications (W2 only)
Contract: 3 months
Health, dental, vision, 401k
Why Novartis?
766 million lives were touched by Novartis medicines in 2021, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.
We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe we can reinvent what's possible when we collaborate with courage to ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!
Imagine the impact you could make here at Novartis!
Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment with diverse teams representative of the patients and communities we serve.
To do our best work we need different viewpoints, which is why here at Magnit, we celebrate diversity and embrace inclusion. As an equal opportunity employer, Magnit is dedicated to building a team that represents a variety of backgrounds, perspectives, and skills. We strive to ensure that we maintain a positive and enriching work environment for all.
Accommodation:
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Magnit at directsourceproteam@prounlimited.com.
Commitment to Diversity and Inclusion / EEO
